Privacy Policy

1. Who we are

LYORA ("we", "us") is a beauty-booking service operating in Egypt. For any privacy question or request, contact us at support@lyora.beauty.

2. Data we collect

• Account & profile: your name, phone number, email, profile photo, city, chosen language, and account type (client, artist, or salon). If you sign in with Apple or Google, we receive your name and email from them. You may add a phone number so artists and salons can contact you about your bookings.
• For artists & salons: your bio, services and prices, portfolio and venue photos, social links, and public handle.
• Location: with your permission, your device location (to show nearby artists and estimate distance) and any home-service addresses you save, including their map coordinates and any Maps link you provide.
• Bookings: the services, dates, prices, and notes for appointments you make. When you book, we share your name, phone number, and photo with that artist or salon so they can serve you.
• Style Match photos: the reference photo you choose for Style Match (for example, a hairstyle or makeup look) is uploaded to secure storage and sent to Google's Vertex AI, which returns a numeric image “fingerprint” (a vector) used only to rank visually similar artist portfolios. We do not perform facial recognition or identification, and we do not detect, extract, create, or store any faceprint, facial geometry, facial landmarks, or other biometric identifier from your photos. A photo may incidentally depict a face, but it is processed only as a general image, is never used to identify you, and is never shared with artists. Style Match reference photos are automatically deleted within 7 days.
• Payments: if you subscribe to a paid feature, purchases are processed by Apple or Google and managed through RevenueCat; we receive subscription status, not your card details. To prevent free-trial abuse, we store a one-way cryptographic hash of your phone number (we cannot reverse it to recover the number).
• Notifications & device data: a push-notification token for your device, and app-usage/analytics data (via Firebase Analytics) to understand and improve the app.

3. How we use your data

To create your account and profile; to run bookings and connect clients with artists and salons; to power search, distance, and Style Match; to send booking updates and reminders; to process subscriptions and prevent abuse; to provide support; to analyze and improve the service; and to comply with legal obligations.

4. Face data

LYORA does not collect or use face data. The Style Match feature does not perform facial recognition, verification, or identification, and does not detect, extract, create, or store any faceprint, facial geometry, facial landmarks, or other biometric identifier or template. A reference photo you upload may incidentally depict a face, but it is processed by Google Vertex AI only as a general image for visual-similarity search, is never used to identify you, is never shared with artists, and is automatically deleted within 7 days. See “Data we collect → Style Match photos” above.

5. Legal basis

We process your data to perform our contract with you (providing the service), with your consent (for example, location and notifications, which you can withdraw at any time in your device settings), to prevent fraud and abuse (legitimate interest), and to meet legal requirements.

6. Who we share it with

With the artist or salon you choose to book. With our service providers who process data on our behalf: Google (Firebase Authentication, Firestore, Cloud Storage, Cloud Messaging, Analytics, and Vertex AI), RevenueCat, and Apple or Google for sign-in and in-app purchases. And where required by law or to protect our users. We do not sell your personal data.

7. International transfers

Our providers (notably Google) process and store data on servers that may be outside Egypt. We rely on our processors' safeguards for such transfers.

8. Retention

We keep your data while your account is active and as needed to provide the service and meet legal obligations. Booking records are retained while your account is active and for up to 24 months afterwards for legitimate business and legal reasons. Style Match reference photos are automatically deleted within 7 days of upload. When you delete your account, we delete or anonymize your personal data except where we must keep it by law.

9. Your rights

You can access, correct, or delete your data, and withdraw consent, at any time. You can edit your profile in the app and delete your account from within the app (Profile → Security & sign-in → Delete account). To exercise any other right, contact support@lyora.beauty. You may also complain to Egypt's Personal Data Protection Center.

10. Security

We use industry-standard measures (encrypted transport, access controls, Firebase security rules) to protect your data, though no method is 100% secure.

11. Children

LYORA is not intended for anyone under 18. We do not knowingly collect data from children under that age.

12. Changes

We may update this policy and will post the new version here with a revised date.

13. Contact

For support or privacy requests, email support@lyora.beauty.